
1.4 BlackBerry Naming Misuse
BlackBerry Branding Guidelines Version 4.0
page | 4
Correct Wording/Spelling/Capitalization Incorrect Wording/Spelling/Capitalization
Research In Motion – always capitalize the “I” Research in Motion
Research In Motion Limited – always spell out the word Limited Research In Motion Ltd.
BlackBerry – always capitalize both B’s Blackberry
BlackBerry – never abbreviate BB
BlackBerry Ent
erprise Server – never abbreviate BES
BlackBerry Internet Service – never abbreviate BIS
Sur
eType – capit
alize “S” and “T” Suretype, suretype
Blac
kBerr
y Enterprise Solution – capitalize and never abbreviate BES
BlackBerry wireless solution – don’t capitalize; not an official product name BlackBerry Wireless Solution
BlackBerry solution – don’t capitalize; not an official product name BlackBerry Solution
BlackBerry 8700g (example applies to other smartphone model numbers
as well – “BlackBerry” must always appear before the smartphone number) 8700g
BlackBerry Pearl – “BlackBerry” must always appear before “Pearl” Pearl
BlackBerry Nomenclature Misuse
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