
BlackBerry Branding Guidelines Version 4.0
1.1 Terms and Conditions
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The BlackBerry® brand is a valuable asset of
Research In Motion Limited (RIM). Your use of the
trademarks, trade names, service marks, logos
or images of RIM (collectively the “RIM Marks”)
contained in the BlackBerry Branding Guidelines
is limited to the use licensed in the agreement
you signed with RIM. If a trademark license is
not included in your agreement with RIM, you
are prohibited from using the RIM Marks without
the express written permission of an authorized
representative of RIM Marketing Communications.
As a par
tner, y
ou are r
eq
uired to comply with
these BlackBerry Branding Guidelines. It is
essential that you ensure that all personnel
responsible for producing ads, direct mail pieces
and other promotional materials review them,
understand them and implement them properly
and consistently.
Adherence to these BlackBerry Branding
Guidelines does not guarantee that RIM will
provide co-operative marketing funds (“Co-op
Funds”) or market development funds (“MDF”).
However, when requesting Co-op Funds and/or
MDF reimbursement, adherence to these
BlackBerry Branding Guidelines will help to
expedite processing, approval and reimbursement.
These BlackBerry Branding Guidelines define
consistent guidelines and standards for using
the names, logos and imagery ascribed to the
BlackBerry products and services and apply
to all advertising and promotional materials,
regardless of their source of funding.
Approval Process
RIM Mar
keting Communications needs t
o review
and approve the content of any advertisement,
collateral or promotional materials containing
the BlackBerry wordmark, logo or imagery prior
to it being released. Please allow a minimum
of five (5) business days for the review process
to occur. Please submit all materials and direct
any questions about use of RIM Marks to RIM
Marketing Communications (marcomm
@
rim.com).
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