
4.6 Treatment of Voice Words
BlackBerry Branding Guidelines Version 4.0
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To assure that these voice words have a consistent
appearance across communications–and to
give them a recognizably branded look– always
typeset voice words in the Anvers typeface.
The size of the words should be determined by the
communication. Generally, voice words should
appear as large as possible on the front of packages,
brochures, advertisements or web sites. The colors
chosen for the voice words are dependent upon the
type of communication. A period should exist at
the end of all voice words. The color of the period
must match the color of the voice word.
More than one voice word may appear in a single
communication. Generally, it is best to use only
one voice word per layout–on the front of a package,
for example, or on the cover of a brochure–but it is
acceptable to use a list of voice words. When using
a list, the number of other graphic elements on the
page should be kept to a minimum (see the Graphic
Style Examples section).
The examples on this page illustrate how voice
words should look and how they can appear with
other elements.
Freedom.
Freedom.
Freedom.
Freedom.
Leading Wireless Solution
Contend.
Contend.
Contend.
The BlackBerry® Enterprise Solution is the leading wireless
enterprise solution that keeps mobile professionals connected
to people and information while on the go. It provides users
with advanced security features and, wireless access to a full
suite of business applications, including email, corporate data,
phone, SMS, web and organizer features.
This type treatment should be used for the
voice messages only.
Permissible lockups
with voice text and
BlackBerry smartphone.
Be sure to maintain
proper clear space
between the word
and the smartphone.
Descriptive information and secondary
messages should not include the period and
are not limited to the primary color palette.
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