
4.11 Alternate Data Flow Patterns
BlackBerry Branding Guidelines Version 4.0
page | 28
To add to the flexibility of the Data Flow patterns,
each can be reproduced in a few different styles.
One alternative to a solid Macro or Micro pattern
is to apply only the outlines of the individual
graphic elements. The Nano pattern should never
be outlined.
When utilizing photography, the Micro and Nano
patterns can be reversed to draw visual interest
to a specific point or points in a layout. As shown
in the examples below, reversing a pattern to
create focus in an otherwise blurred photograph is
especially effective at communicating the benefit
of a BlackBerry product or service.
The Data Flow patterns are templates and should
not be recreated. To obtain these templates,
please contact RIM Marketing Communications
Macro Outline Micro Outline Micro Reverse Nano Reverse
Note: Shapes may be deleted from Macro
pattern only to suit individual composition.
Unlike the preferred version of the Data Flow patterns, the Micro Reverse
and Nano Reverse patterns are clear or blank to allow the photograph
underneath to show through and the space outside the pattern has a
transparency applied to it.
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