Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario descargar pdf (Pagina 22)

Gray

Light

Blue

Color

PANTONE® 647 652 Cool Gray 8 –– 877 –– 583 Coated 130 Coated 5565

397 Uncoated 129 Uncoated

CMYK (Print)* 100 60 5 20 65 35 0 10 0 0 0 55 0 0 0 0 47 37 36 2 0 0 0 100 25 0 100 15 0 25 100 0 40 0 20 20

30 0 100 10 0 15 80 0

RGB 0 83 135 82 134 189 161 161 164 255 255 255 143 143 140 0 0 0 140 184 17 253 184 19 136 172 161

HEX (Web) 005387 788CB6 A1A1A4 FFFFFF 8F8F8C 000000 8CB811 FDB813 88ACA1

4.2 Color Palette – for Business Marketing Materials

BlackBerry Branding Guidelines Version 4.0

page | 19

Business Marketing-oriented materials are materials

that promote BlackBerry solutions to a typically

more enterprise-oriented audience (i.e., line of

business, executives, IT and developers). This primary

BlackBerry color palette consists of BlackBerry Blue,

Light Blue, Grey, White and Silver. Black is also

included but should be used exclusively for premium

looking collateral and/or premium smartphones.

These richer, deeper colors can be applied across

BlackBerry communications to headlines, titles,

primary messaging, bac

kgrounds and the Data Flow

patterns. The accent color palette is intended

to complement the primary colors in the supporting

design elements such as headers, subtitles, secondary

messaging and the Data Flow patterns, when

appropriate. These colors are equivalent to the

PANTONE color values cited in the table, the

standards for which may be found in the current

edition of the PANTONE Color Formula Guide.

For 4-color process printing, refer to the CMYK values

shown here. For on-screen and web applications

(PowerPoint

, video, broadcast, web sites, intranets,

extranets), refer to the RGB/HEX values specified.

The colors shown throughout this manual have not been evaluated by Pantone,

Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE

is a registered trademark of Pantone, Inc.

Variations in color may occur, but try to match the BlackBerry

color palette as closely as possible. For 4-color printing, use the

CMYK values as a beginning reference. Print vendors may have

their own values and formulas for matching PANTONE colors

in 4-color process, but the goal should always be to match

the PANTONE standard of the BlackBerry color palette. Color

variations may also occur on-screen as a result of different

screen calibrations and/or software application being used.

*We are aware that there are variations in the CMYK equivalent for the above mentioned PANTONE colors. In order to achieve the closest color match, we suggest you use these values.

Please always use the PANTONE chip for absolute color matching accuracy.

White

Silver

Lime Yellow Green

Primar

y Pale

Accent Pale

Black

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