
3.4 Logo Misuse
BlackBerry Branding Guidelines Version 4.0
page | 15
Incorrect use of the BlackBerry logo compromises
its integrity and effectiveness. The examples of logo
misuse below are not comprehensive; they are
only a small sample of possible misuses of the
BlackBerry logo.
To ensure accurate, consistent reproduction of the
BlackBerry logo, never alter, add to, or attempt to
recreate it. Always use the approved digital artwork,
available from RIM Marketing Communications or
from one of the BlackBerry partner sites: BlackBerry
Partner Zone (www.blackberry.com/partnerzone) or
BlackBerry Universe (www.blackberryuniverse.com).
Don’t typeset the wordmark.
Don’t change the color of the logo.
Don’t stretch the logo disproportionately. Don’t use the logo with the trademark (TM). Don't use the logo in grayscale
Don’t rearrange elements of the logo.
Don’t change the proportions
of logo elements.
Never change the shape of the badge.
Never change the badge color.
Don’t use a pattern within the logo.
Don’t remove the registered
trademark (
®
) from the logo.
Don’t combine the logo with other text.
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