
5.1 Visual Elements
BlackBerry Branding Guidelines Version 4.0
page | 33
The BlackBerry brand’s style is simple and direct.
To provide flexibility when designing communications,
any of five graphic elements may be used in combina-
tion on layouts: 1) the BlackBerry logo; 2) imagery
of the BlackBerry smartphone; 3) voice words;
4) photography; and 5) the Data Flow patterns.
The examples below call out each of these elements
and show how they can be combined on a page
(other examples follow).
It is recommended that only two or three elements
appear at one time in a layout. Use of four
elements in a layout is acceptable, but use of
all five elements at one time is not permissible.
Marketing Development Funds
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Compete.
Ready.
2005 product catalog.
Save Time.
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5
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Housestyle elements
The BlackBerry logo
BlackBerry smartphone imagery
Voice words
Photography
Data Flow patterns
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3
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5
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