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Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario Pagina 24

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4.4 Typography
BlackBerry Branding Guidelines Version 4.0
page | 21
To help provide a consistent, unified look in the
BlackBerry brand’s use of typography, the Anvers
typeface should be used on all communications for
BlackBerry products and services. The thick and thin
quality of Anvers’ sans serif characters is simple
yet distinctive and supports the straightforward,
no-nonsense attitude of the BlackBerry brand.
The recommended weights of Anvers are
Light, Light Italic, and Regular. Light and Light
Italic can be used for body copy, while Regular
is more suitable for headlines or captions.
To use Anvers, you must obtain a copy of the
font from RIM Marketing Communications
([email protected]).
In the case of Word documents or PowerPoint
presentations, the Arial font may be used if the
Anvers font is unavailable. The Foundry Journal
font family is also an acceptable alternative.
Recommended Weights
Anvers Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!
Anvers Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!
Anvers (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!
Additional Weights
Anvers Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!
Anvers Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!
The Semi, Bold and Black weights should be used sparingly. They are suitable for
headline type in applications such as advertising, posters, signage or trade-show booths.
Do not use them for regular collateral material.
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