Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario descargar pdf (Pagina 23)

4.3 Color Palette – for End-User Materials

BlackBerry Branding Guidelines Version 4.0

page | 20

This color palette emphasizes the brighter, livelier

BlackBerry brand colors. The primary colors of this

palette consist of BlackBerry Lime, Yellow, Green

and Blue. Black is also included but should be used

exclusively for premium looking collateral and/or

premium smartphones. The accent palette supports

the primary colors when applied to headers,

subtitles, secondary messaging and the Data Flow

patterns, when appropriate.

These secondary colors are equivalent to the

PANTONE color values cited in the table, the

standards for which may be found in the current

edition of the PANTONE Color Formula Guide.

For 4-color process printing, refer to the CMYK

values shown here. For on-screen and web

applications (PowerPoint, video, broadcast, web

sit

es, intranets, extranets), refer to the RGB/HEX

values specified.

he colors shown throughout this manual have not been evaluated by Pantone,

nc. for accuracy and may not match the PANTONE Color Standards. PANTONE is

a registered trademark of Pantone, Inc.

Variations in color may occur, but try to match the BlackBerry

color palette as closely as possible. For 4-color printing, use the

CMYK values as a beginning reference. Print vendors may have

their own values and formulas for matching PANTONE colors

in 4-color process, but the goal should always be to match

the PANTONE standard of the BlackBerry color palette. Color

variations may also occur on-screen as a result of different

screen calibrations and/or software application being used.

Gray

Light

Blue

Color

PANTONE® 647 583 Coated 130 Coated 5565 –– 652 Cool Gray 8 –– 877

397 Uncoated 129 Uncoated

CMYK (Print)* 100 60 5 20 25 0 100 15 0 25 100 0 40 0 20 20 0 0 0 100 65 35 0 10 0 0 0 55 0 0 0 0 47 37 36 2

30 0 100 10 0 15 80 0

RGB 0 83 135 140 184 17 253 184 19 136 172 161 0 0 0 82 134 189 161 161 164 255 255 255 143 143 140

HEX (Web) 005387 8CB811 FDB813 88ACA1 000000 788CB6 A1A1A4 FFFFFF 8F8F8C

*We are aware that there are variations in the CMYK equivalent for the above mentioned PANTONE colors. In order to achieve the closest color match, we suggest you use these values.

Please always use the PANTONE chip for absolute color matching accuracy.

White

Black

Lime Yellow Green

Primar

y Pale

Accent Pale

Silver

1 2 ... 18 19 20 21 22 23 24 25 26 27 28 ... 52 53

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