Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario descargar pdf (Pagina 37)

5.2 Visual Elements Misuse

BlackBerry Branding Guidelines Version 4.0

page | 34

Because BlackBerry products and services are about

ease of use and easy, quality solutions, BlackBerry

communications should never look cluttered or

complicated. Shown below is a small, but by no

means comprehensive, sample of ineffective layout

designs due to incorrect application of the design

systems of the BlackBerry brand.

It is especially important to choose headline

and pattern placement carefully so that both

are legible and flow easily within a layout. The

visual elements should harmonize, not conflict.

Do not overlap and/or use more

than one pattern.

Do not reverse the direction of the

graphic. The rounded part of the

graphic should always point to

the right.

Do not bleed type off the page.

When using a photograph, do not

use solid colors for your pattern.

Do not place design elements such

as patterns and headlines over a

photograph in such a way that they

obstruct the image or other design

elements such as the signature.

Buy Some Time.

Share.

Be Productive.

Enable.

Well Informed.

Build.

In the Know.

Do not use the Nano pattern

as an outline.

Do not make the patterns multi-

colored; instead, select a few to

change to one color that add

interest to the composition.

Do not use outlines and color in

the same pattern.

Choose a pattern that adds drama

to the composition instead of one

that complicates. Transparency or

outline should be used when laying

a pattern over an image.

Don’t let the area around the

signature get too complicated.

You may selectively delete shapes

from the pattern to allow for a

cleaner space around the signature.

Ready.

Confident.

Know.

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Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario Pagina 37

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