Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario descargar pdf (Pagina 21)

BlackBerry Branding Guidelines Version 4.0

page

| 18

The BlackBerry brand’s graphic style is a flexible

system of elements that visually represent

immediate access to the flow of information. This is

illustrated through color, photography, typography,

voice w

ords and t

he Dat

a Flow patterns.

Data Flow patterns can be used across both

Business Marketing and End-User communications

when applied in conjunction with appropriate

colors and photography.

When applying the BlackBerry brand’s graphic

elements, especially color and photography, it

is important to distinguish between Business

Marketing-oriented and End-User focused applications

when possible. Business Marketing-oriented materials

are materials that promote BlackBerry solutions to

a typically more enterprise-oriented audience (i.e.,

line of business, executives, IT and developers).

End-User refers to BlackBerry products and

services mar

keted to individual consumers. Because

communications for BlackBerry products and services

can often differentiate between these two areas,

slightly differ

ent design s

tyles are recommended.

Business Marketing communications should

emphasize BlackBerry products and services expertise

and commitment to corporate clients. To help reflect

this, the Business Marketing color palette relies on

darker, more serious colors that reference the logo

more directly. Business Marketing photography should

reflect the technological benefits that BlackBerry

products and services promote.

End-User applications should communicate the

advantages of being a mobile professional. The End

User color palette stresses livelier, more animated

colors. Photography should focus more on products

and the individuals who use t

hem.

Always keep in mind which market segment a

design is meant to communicate with, and apply

the Blac

kBerry brand’

s houses

tyle to create the

most effective application possible. Remember,

these are guidelines, not adamant rules.

Build.

1 2 ... 16 17 18 19 20 21 22 23 24 25 26 ... 52 53

Comentarios a estos manuales

Sin comentarios

Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario Pagina 21

Comentarios a estos manuales

Relacionado con productos y manuales para Auriculares Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US