
3.3 Logo Color Variations
BlackBerry Branding Guidelines Version 4.0
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The BlackBerry logo should be reproduced in color
whenever possible. For specific color values to use
when reproducing the logo (spot or PANTONE
®
,
4-color process, RGB), refer to the Color Palette
section. White is the most effective background
on which to reproduce the color logo because it
provides a clean, crisp contrast for the logo’s color
and elements. If color reproduction is not available
or is not a viable option, the logo should be
reproduced in solid black or as a full-reverse
in white out of a color background.
When the BlackBerry logo is placed on a
photographic image, the image behind the logo
must be light enough to provide contrast for the
positive logo or dark enough to provide contrast
for the reverse logo.
Spot logo, 4-color logo, RGB logo – for use on white
backgrounds or where there is sufficient contrast
between the logo and the background for reproduction.
Black logo – for use when color reproduction is not
an option.
Full-reverse logo – for use when full-color reproduction
is not an option or viable solution on dark or black
backgrounds.
Spot logo, 4-color logo, RGB logo Black logo Full-reverse logo
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