Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario Pagina 10

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BlackBerry Branding Guidelines Version 3.0BlackBerry Branding Guidelines Version 4.0
page
| 7
The BlackBerry
brand promise
The BlackBerry brand promise directly addresses
the customer’s desire for success in life and
at work. The BlackBerry brand promises every
customer:
Reliable, best-in-class mobile connectivity
so you can live large and achieve more.
Heres how our primary
markets define the
BlackBerry brand advantage
Users say that the BlackBerry brand gives them
the power to do more and be more. Reliable
mobile connectivity puts them in control of their
fast-paced jobs and lives, enabling them to be
more connected to their friends, family, work,
even hobbies – whatever their interests are.
The IT market says the BlackBerry brand is much
more than wireless email – its a best-in-class
platform for mobilizing businesses. They describe
the BlackBerry brand as a smart, serious solution
for connecting mobile wor
ker
s wit
h important
communications, information, business applications
and back-end systems.
Business decision-makers rely on the proven
ability of the BlackBerry brand to keep their teams
in the loop, connected to people, projects and
decisions. They measure productivity enhancements
provided by BlackBerry products and services
on their bottom line as increased profitability.
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