Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Manual de usuario descargar pdf (Pagina 25)

4.5 Voice Words

BlackBerry Branding Guidelines Version 4.0

page | 22

The BlackBerry voice is an essential component

of the BlackBerry brand. It may express an attribute,

feature or benefit of a BlackBerry product or

service, but it does this in shorthand — with a

simple word or a short phrase that also expresses

the brand’s essence and its style.

The tone of this voice is simple, bold, straight-

forward, clever and has a bit of an edge. Phrases

should be kept as short as possible while

communicating the BlackBerry brand’s attitude.

Many are simply the result of shortening

longer phrases.

These words communicate quickly with the

audience and, when styled correctly, create

a recognizable look for BlackBerry product

and services communications.

To aid in presenting a consistent tone across

communications, a list of approved “voice words”

has been developed for use on packaging, adver-

tising, brochures and other communications. Please

use words from the list provided. However, if there

is a word that you would like to use that does not

appear in the list, you may contact RIM Marketing

Communications ([email protected]) for approval.

Informed. Alert. Ready.

Compete. Know. Be First.

Be First.

Be Productive.

Be Responsive.

Build.

Buy Some Time.

Compete.

Com

petitive Advantage.

Competitive Edge.

Confident.

Contend.

Collaborat

Determination.

Enable.

Ext

end.

Freedom.

Go. (in US materials only)

In the Know.

In t

he Loop.

Informed.

Innovate.

Int

egrate.

Liberating.

Move It.

Powerful.

eac

Ready.

Responsive.

ve Time.

Secure.

Seek.

Share.

y Ahead.

Strive.

Well Informed.

in.

List of voice words and phrases:

1 2 ... 20 21 22 23 24 25 26 27 28 29 30 ... 52 53

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