
1.2 Trademarks
BlackBerry Branding Guidelines Version 4.0
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The following marks are applicable for materials created
for use in North America and for global distribution.
RIM Registered Marks and Trademarks
When referencing BlackBerry products and services, use
RIM Marks as adjectives. Avoid using the RIM Marks
generically, as nouns or verbs and do not use them in
the plural or possessive form. Also, be sure to follow the
additional rules set out in the BlackBerry Trademark Rules
section on this page.
RIM Marks that appear in the following list with a
registered trademark symbol (®) are registered with
the U.S. Patent and Trademark Office and may be
pending or registered in other countries.
The absence of a RIM mark from this list does not mean
that RIM does not use the mark, that the mark is not
a registered trademark or trademark of RIM or that the
BlackBerry product or service is not actively marketed
or is not significant within its relevant market.
BlackBerry®
BlackBerry®Built-In
TM
BlackBerry®Connect
TM
BlackBerry®Pearl
TM
BlackBerry and data flow logo
Research In Motion®
RIM®
RIM logo
SureType®
BlackBerry Trademark Rules
1. Use the RIM Marks as adjectives, not nouns.
Avoid using the RIM Marks as nouns. A trademark
is an adjective to be used with the noun it modifies.
The BlackBerry wordmark should never be used alone.
✓ The BlackBerry®smartphone is…
✗ The BlackBerry® is…
2. Use the RIM Marks as adjectives, not verbs.
Avoid using the RIM Marks to describe the
performance of an act.
✓ I will respond to your email using my
BlackBerry® smartphones
✗ I will BlackBerry you.
3. Do not use the RIM Marks in plural or possessive form.
✓ BlackBerry® smartphones
✗ BlackBerrys, BlackBerries, BlackBerry’s
4. Do not alter the RIM Marks.
✓ BlackBerry®, Research In Motion®, RIM®
✗ Blackberry, blackberry, Research in Motion, Rim
5. Do not combine the RIM Marks with other trademarks
or other words to form new trademarks.
✓ BlackBerry® Enterprise Server for Microsoft® Exchange
✗ BlackBerry® Enterprise Server – Microsoft® Exchange
✗ Microsoft® BlackBerry®Enterprise Server
6.
Use t
he proper symbol for the RIM Marks.
Alw
a
ys
capitalize the product brand name and designate
the trademark with the appropriate ™ or ® symbol.
✓ Blac
kBerry®
✗ BlackBerry™
7. Use a Notice of Ownership and Disclaimer. A
prominent notice should be used when any of the
RIM Marks appear on materials or web sites. See the
“Trademark Disclaimer” section for the appropriate
trademark notice.
8. Do not alter the RIM or BlackBerry logos.
Incorrect use of the RIM or BlackBerry logos
compromises the integrity and effectiveness of the
logos. To ensure accurate and consistent reproduction
of the logos, never alter, add to or attempt to
recreate the logos. Always use the approved digital
work available from RIM Marketing Communications
BlackBerry logos or RIM Marks if you have obtained
prior approval from RIM Marketing Communications
and your use complies with these guidelines.
Trademark Disclaimer
Use of any of the RIM Marks or imagery on printed
materials and web sites must be accompanied
by a trademark disclaimer identifying them
as RIM Marks as follows:
Research In Motion, the RIM logo, BlackBerry, the
BlackBerry logo and SureType are registered with
the U.S. Patent and Trademark Office and may be
pending or registered in other countries - these and
other marks of Research In Motion Limited are used
under license.
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