
4.10 Data Flow Patterns
BlackBerry Branding Guidelines Version 4.0
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The BlackBerry graphic palette consists of
several “Data Flow” patterns that reference the
BlackBerry symbol. The three patterns–Macro,
Micro and Nano – can each be applied in a
number of ways to create tone-on-tone effects
or to bring additional visual interest when
layered against a photographic background.
The Macro pattern, which references momentum and
technological advantage, is preferred for applications
that feature more atmosphere and less copy.
The Micro pattern is flexible and appropriate for
a variety of communications. It suggests speed
and fluidity.
The Nano pattern is preferred for applications that are
text heavy or feature complex imagery. It references
focus, clarity and the ability to craft a solution.
The Data Flow patterns are templates and should
not be recreated. To obtain these templates,
please contact RIM Marketing Communications
(marcomm
@
rim.com).
Note: Shapes may be deleted from Macro
pattern only to suit individual composition.
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