
4.8 Smartphone Imagery
BlackBerry Branding Guidelines Version 4.0
page | 25
Showing images of the BlackBerry smartphone
helps to build understanding of our product
and increases brand awareness. It is important,
therefore, to present consistent imagery and
avoid misrepresentations of our product (see
the next page for examples of misuse).
Shown below are examples of acceptable ways
to show the BlackBerry smartphone. Please use
only approved photographs of smartphones,
available from RIM Marketing Communications.
When the BlackBerry smartphone is shown, it is
silhouetted (a) in most cases. It should always be
silhouetted when it appears on top of an image
or is cropped off the page. When it appears in a
straightforward manner, a drop shadow (b) can
be added t
o cr
eat
e a sense of dep
th.
(a) (b)
1.
2.
(c) (d)
In some applications, such as on a web site,
a shadow can be added underneath the
smartphone (c) to create a 3-dimensional
look.Use of this shadow is limited. A side
view of the smartphone (d) is available but
mus
t alw
a
y
s show a portion of the screen
and k
e
yboar
d, as in t
he e
x
am
ple.
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