
3.1 The BlackBerry Logo
BlackBerry Branding Guidelines Version 4.0
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The BlackBerry logo consists of two elements — the
BlackBerry symbol and the BlackBerry wordmark.
In the preferred version, the logo appears in
BlackBerry Blue. In alternate versions, the logo
is reversed out of the badge in BlackBerry Blue.
The BlackBerry logo is a unique piece of artwork.
The proportion and arrangement of the symbol
and wordmark have been specifically determined.
The logo should never be typeset, recreated or
altered, which could cause inconsistencies that
dilute the impact of the brand’s power.
In some instances when physically branding products
(smartphones, software, accessories), where you are
not able to optimally show the full BlackBerry logo
due to space or process limitations, an exception
may be made to allow use of the BlackBerry
wordmark and/or BlackBerry symbol on its own.
This exception requires approval on a per item basis
by RIM Marketing Communications.
To maintain consistent use and ensure the integrity
of the logo, use only approved electronic art files,
available from RIM Marketing Communications
partner sites: BlackBerry Partner Zone
(www.blackberry.com/partnerzone) or BlackBerry
Universe (www.blackberryuniverse.com).
BlackBerry
Symbol
Logo
Wordmark
Preferred Logo
Alternate Horizontal Logo
Alternate Vertical Logo
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